State Of

User Experience Design & Research for the launch of a new DTC brand of self-care products for people experiencing menopause.

User Research
UX Design
UI Design

State Of is a brand of self-care products designed for people experiencing menopause.

I was in charge of UX design and research throughout the creation of this new brand. I worked with a talented UI designer, Creative Director, and a team of developers to get the MVP store live.

I ran pre-launch and post-launch research to identify growth opportunities for the brand.

Shortly after launch, the brand was bought by Stacy London, an American TV star.

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