State Of is a brand of self-care products designed for people experiencing menopause.

I was in charge of UX design and research throughout the creation of this new brand. I worked with a talented UI designer, Creative Director, and a team of developers to get the MVP store live.

I ran pre-launch and post-launch research to identify growth opportunities for the brand.

Shortly after launch, the brand was bought by Stacy London, an American TV star.