Leading User Research & Product Design for Lululemon's international presence, across 8 regions, increasing conversion by 68%

Conversion Optimization
User Research
UX Design
UI Design

Lululemon is a billion-dollar athleisure phenomenon, that rose to prominence through the success of its yoga pants. They’d had incredible success within North America and were seeking to capitalize on that internationally.

Having just re-platformed their 11 international online stores across Europe, the Middle East, and Asia, their conversion rate had plummeted.

They needed a trusted e-commerce expert to join their team who could diagnose their user experience issues.I used a combination of research techniques to identify key friction points. A heuristic audit and series of observational studies of French and German shoppers delivered a host of improvement opportunities.

Within 6 months the conversion rate across their 11 international sites was up by 83%. The International arm of the business had its most successful quarter to date, seeing 35% growth, and our team was able to secure $350,000 in additional funding during the holidays to capitalise on our successes.

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