Conversion optimization design for this French crypto unicorn.

Conversion Optimization
User Research
UI Design
UX Design

Ledger is one of France’s big startup success stories. They sell hardware for securely managing your cryptocurrency, and their business is valued over a billion euros. A French Unicorn.

With global cryptocurrency interest booming, they had ambitious growth goals of 50% year over year. To achieve this they needed to sell more products, to more customers, in less time.

I lead the research and design for their newly formed Conversion Rate Optimization team, working with their Product Manager, Data Analyst, Engineer, and Head of Growth.

In under 2 months, we’d delivered upgrades to the shop forecast to bring in $4 million euros a year in additional revenue, thanks to the increase in both conversion rate (CRV), and average order value (AOV) - two crucial metrics for any e-commerce business.

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