Ledger is one of France’s big startup success stories. They sell hardware for securely managing your cryptocurrency, and their business is valued over a billion euros. A French Unicorn.


With global cryptocurrency interest booming, they had ambitious growth goals of 50% year over year. To achieve this they needed to sell more products, to more customers, in less time.

I lead the research and design for their newly formed Conversion Rate Optimization team, working with their Product Manager, Data Analyst, Engineer, and Head of Growth.

In under 2 months, we’d delivered upgrades to the shop forecast to bring in $4 million euros a year in additional revenue, thanks to the increase in both conversion rate (CRV), and average order value (AOV) - two crucial metrics for any e-commerce business.